Unred is a WhatsApp-native CRM with an AI agent that answers, qualifies, books and follows up — before your competitor even opens the chat.
Maria — Ortho
Hi! Do you do braces?
Carlos — HVAC
My AC stopped cooling...
Instagram lead
How much is a cleaning?
John — Student
Can I reschedule my class?
Renata — Jewelry
Forgot to pay instalment 3 😅
13 messages. 0 answered. And tomorrow is Sunday.
Maria — Ortho
Consultation booked · Tue 2 PM
Carlos — HVAC
Technician scheduled · Mon 10 AM
Instagram lead
Qualified · routed to sales
John — Student
Rescheduled · Thu 7 PM
Renata — Jewelry
Receipt received · paid ✓
No more red. Clean inbox. Sunday is yours again.
Not a decision-tree chatbot. A trained agent that knows the business, holds a real conversation and moves work forward in the CRM.
The AI agent replies in seconds — pricing, hours, address, availability — using only what the business actually told it. It never invents an answer it doesn't have.
It reads intent, not keywords. A casual 'hi' stays a lead; a real buying signal promotes the contact and moves the card down the pipeline automatically.
Scheduling requests are proposed by the AI and confirmed by a human — because only the team knows about last-minute conflicts, travel time and squeeze-ins.
Post-visit check-ins, silent-lead recovery, seasonal recall and birthday messages fire on their own, so revenue doesn't depend on someone remembering.
Customers send audio notes and pictures — a part number, a payment receipt, a damaged product. The agent transcribes, reads and acts on them.
Payment receipts, discount exceptions, angry customers and data-deletion requests go to a single human inbox. Nothing sensitive is sent without approval.
The customer never configures an AI. We do the setup and they confirm it.
A guided conversation collects what only the owner knows: what they sell, ticket size, hours, team, how they win. No blank forms, no jargon.
Pipelines, stages, tags and automation rules are generated from that interview and a proven template for the vertical. The owner approves block by block.
WhatsApp connects, the agent starts answering, and the team watches every conversation in a shared inbox — taking over with one tap whenever they want.
Small and mid-sized Brazilian businesses where the owner is also the one answering WhatsApp at 10 PM. Each vertical gets its own pipeline, its own AI playbook and — when the work demands it — its own screens.
Auto parts is the deepest one so far: the agent identifies the vehicle, searches a real parts catalogue by fitment, and returns a priced quote inside the chat.
Unred currently serves businesses in Brazil only. The product interface, the AI agent and every customer-facing message are in Brazilian Portuguese; billing is in Brazilian reais through a local provider; and data handling follows Brazil's LGPD. We'd rather say that plainly than sell you a product we can't deliver in your market.
If you're a partner, integrator, investor or journalist — or you run a business in Brazil and simply prefer English — write to us and we'll reply in English.
Unred is a WhatsApp-native CRM. An AI agent handles incoming conversations — answering questions, qualifying leads, booking appointments and following up — while the human team sees everything in a shared pipeline and steps in whenever a decision needs judgment.
In Brazil, WhatsApp is where commerce actually happens. For most small businesses it is the primary sales channel — not a support afterthought — and the conversation, the quote and the closed deal all live in the same thread. Unred is built around that reality instead of bolting WhatsApp onto an email-first CRM.
Not yet. The product interface, the AI agent and all customer-facing messaging are in Brazilian Portuguese, billing runs in Brazilian reais through a local payment provider, and the privacy terms follow Brazil's LGPD. International availability is not on the near-term roadmap.
Google Gemini is the primary model for conversation and image understanding, with OpenAI and Anthropic Claude as fallbacks. The provider is abstracted behind a port, so models can be swapped without rewriting the product.
For routine conversation, yes — greetings, common questions and standard follow-ups go out automatically. Anything that needs human judgment (scheduling a visit, reviewing a payment receipt, an angry customer, a discount beyond policy) is routed to a human inbox where a person approves before anything is sent.
Tell us what you're working on and we'll get back to you in English.
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